Mass customization through additive manufacturing
My doctoral research investigates the changing role of the consumer and designer in a post-industrial society
The aim of my research is to gain understanding how layman-design
might take shape and to propose methods and tools for
that enable them to design adaptable products.
Involving the consumer in the design of everyday products will challenge the role of the professional designer.
allows consumers to have individual products that meet their needs and desires which are produced with
mass production efficiency. Toolkits
have a central role in customization by connecting the professional designer and consumer.
In this way, the value of products is created by both designer as well as consumer who plays an active role in the design process.
opens up new opportunities for creating one-off products in an industrial way whereas computational design
enable designers to create adaptability.
I am investigating how these technologies can be used by industrial designers to design and develop everyday consumer products.
The main research areas that come together in my work: layman in design, morphosis and 3D printing.
Investigating the Unexplored Possibilities of Digital-Physical Toolkits in Lay Design, International Journal of Design
, Vol.8 No.2, pp.15-28, 30 August 2014
Investigating the Changing Relation Between Consumer and Designer in Post-Industrial Design, co-author Anna Valtonen, Design Research Society 2014
, 16-19 June 2014, Umeå, Sweden
WordPress of Objects: Addressing Layman Participation in a Post-Industrial Society, PerFab: Workshop on Personal and Pervasive Fabrication
, UbiComp '13, 9 September 2013, Zurich, Switzerland
Identifying User-as-Designer Behaviors When Designing Through Toolkits, Crafting the Future 10th European Academy of Design Conference
, 17-19 April 2013, Gothenburg, Sweden
A Model for Evaluating the Solution Space of Mass Customization Toolkits, International Journal of Industrial Engineering and Management
, Vol. 3 No. 4, 2012, pp. 205-214
A Model for Evaluating Mass Customization Toolkits, 5th International Conference on Mass Customization & Personalization in Central Europe
, 19-21 September 2012, Novi Sad, Serbia
Exploring Parametric Design: Consumer Customization of an Everyday Object, co-author Erik Stolterman, Design Research Society 2012
, 1-4 July 2012, Bangkok, Thailand
A Comparison of Mass Customization Toolkits for Consumer Products Produced by Rapid Manufacturing, MCPC2011
, 18-19 November 2011, San Francisco, USA
Presentations & Workshops
Interview for faculty web How 3D printing changes the role of the designer and consumer
, TekNat Faculty, Umea University, January 2014
Presentation at 3D Printing Event
, Dutch Design Week, 23 October 2013, Eindhoven, The Netherlands
Workshop 'Alligators and Algorithms: How Nature and Computation Come Together', Exploring the future of product design by combining biomimicry, computational design and 3D printing, co-host Ernst-Jan Mul
, Philips Design, 29 August 2013, Eindhoven, The Netherlands
Presentation 'Layman-design through additive manufacturing', Philips Design, 22 August 2013, Eindhoven, The Netherlands
Exhibition What if... 'Products As Creative Experiences'
, 19 May - 6 June 2012, Bildmuseet, Umea, Sweden
Presentation 'Is the future plastic?', 3D Printing Event
, Dutch Design Week, 25 October 2011, Eindhoven, The Netherlands
Presentation 'Mass Customization through Additive Manufacturing', Open and User Innovation Workshop
, 4-6 July 2011, WU Vienna University of - Economics and Business, Vienna, Austria
Poster presentation PhD project, 18 May 2011, CUMULUS / DRS Symposium
, Paris, France
Presentation 'Smart Safety Device', CHI Nederland The Web & Beyond 2010
, 1 June 2010, Amsterdam, The Netherlands
I am an industrial designer and design researcher, currently pursuing a PhD in industrial design focusing on
mass customization through additive manufacturing in the Design Research Group at Umea
Institute of Design
in Sweden. My research is supported by the Swedish doctoral school
. I also teach design students in the design process and
in creative methods for both product and service design projects. This website gives a brief overview of my research interest and work;
I also have a blog
where I collect traits of post-industrial product design. Furthermore, I'm setting up FabLab Umeå
, an open space where anyone can learn how to use digital fabrication technologies.
You can get in touch with me by mail guido.hermans [@] gmail [dot] com, skype
or connect with me on LinkedIn